Since its inception, Ferrari has been synonymous with passion, performance and excellence in the automotive industry. The brand has built a solid reputation as a manufacturer of luxury sports cars. One of the aspects that sets Ferrari apart from its competitors is its focus on putting the driver at the centre of the experience. That is why the CEO of the brand, Benedetto Vigna, recently assured that no Ferrari will drive itself (so it will be as long as he has something to say about it).
Over the years, the company has demonstrated an unwavering commitment to driver satisfaction. Not only in terms of performance, but also when it comes to emotional connection and driving experience. It’s interesting to explore the importance Ferrari places on this aspect and how it translates into the way they design their cars. Read!
A legacy of performance and handling excellence
Ferrari’s history is steeped in remarkable achievements in the world of racing and automotive engineering. From its earliest days, Enzo Ferrari, the company’s founder, set out to create cars that offered exceptional performance and an unmatched driving experience. This vision has become the core of the brand’s identity.
Ferrari has proven time and again its mastery in the field of automotive engineering. It’s the perfect combination of power, maneuverability and agility. Their cars have become synonymous with cutting-edge performance, with each model designed to deliver an exciting and rewarding driving experience. Ferrari’s dedication to performance excellence is a testament to its commitment to the driver.
Driver-centric design
When it comes to the design of its cars, Ferrari strives to create machines that are not only visually striking, but also functional and ergonomic. Every detail is carefully considered to ensure the driver is at the centre of the driving experience.
From the position of the controls to the ergonomics of the seats and the design of the instrument panel, Ferrari seeks to create a driving environment that is intuitive and responsive. High-quality materials and impeccable finishes combine to create a luxurious and attractive atmosphere. Every aspect of the design is selected and tailored to enhance the driver experience and provide an exceptional level of comfort and connection to the vehicle.
Technological innovation at the service of the driver
As technology advances, Ferrari has pioneered the incorporation of cutting-edge innovations into its cars to further enhance the driver experience. From advanced control systems to customisable displays and intelligent driving assistants, Ferrari uses state-of-the-art technology to bring a higher level of control and personalisation to the driver.
However, Ferrari also makes sure that technology does not get in the way of the connection between driver and car. Despite technological innovations, it strives to preserve the essence of pure driving and the excitement experienced when taking the wheel of one of its cars.
Ferrari rental anywhere in Spain
From its focus on exceptional performance and handling to its driver-centric design and incorporation of advanced technology, Ferrari works to deliver a unique driving experience. But why tell you when you can see for yourself? We encourage you to discover our complete fleet!
