Another record year for Automobili Lamborghini! If 2021 was a great year for the Italian brand achieving its sales cap in a single year, in 2022 it was able to improve it even more. Last year, Lamborghini recorded its best-ever sales, delivering 9,233 cars worldwide, a 10% increase over 2021. Stephan Winklemann, President and CEO of Automobili Lamborghini, commented on the announcement of these results: “Our growth trend is very positive,” he said. Let’s see how this record year has developed for Lamborghini.
Lamborghini’s figures speak for themselves
No wonder Stephan Winklemann is so proud of his company’s achievements: the figures speak for themselves! In 2022 alone, Automobili Lamborghini sold 9,233 cars worldwide and recorded an overall sales increase of 10% compared to 2021. This figure may seem small, but it’s pretty impressive considering that other car companies have seen their sales decline in the wake of the pandemic.
This success can be attributed to the fact that Lamborghini has adopted modern technologies and strategies such as digital marketing and e-commerce to reach new customers around the world. In addition, they have diversified their product offering with hybrid models such as the Huracán Evo RWD Coupé and the Urus Super SUV (you can find it among our fleet of vehicles) that have proven popular with customers looking for more sustainable options.
The Italian brand has also been able to break records by innovating existing technologies in its vehicles. For example, they recently introduced their “Corsa” driving mode, which allows drivers to experience an unprecedented level of performance when pushing their cars to the limit on race tracks. This new feature, combined with its already impressive range of features, has allowed Lamborghini to stay ahead of the competition and retain its customer base with exciting new products and services.
Automobili Lamborghini has been able to break records in 2022 thanks to innovative technologies and strategies focused on customer satisfaction. By adopting digital marketing techniques, as well as hybrid models increasingly popular with consumers looking for more sustainable options, they have been able to reach new customers around the world, while retaining their current customer base with exciting new products and services. With the impressive results of this past year, it will be fascinating to see what the year 2023 has in store for Lamborghini!
Stephan Winklemann, President and CEO of Automobili Lamborghini